About Us

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Action Fishing Equipment Ltd provides fishing, netting and longline products. We also offer fishing solutions and have customers throughout Australia, New Zealand and the South Pacific.

We are committed to providing the best fishing product advice for all types of fishing needs. Our online and retail stores have a large range of netting and fishing products to help with finding solutions. We are confident that our nets are of the highest quality and at the most competitive rate.

Action Fishing Equipment have been in business serving the retail commercial and recreational fishing sectors for over 40 years. We are committed to providing all our customers with a prompt service, competitive prices with knowledgeable and enthusiastic staff and superior quality products.

We guarantee total customer satisfaction. This is our number one goal here at Action Fishing. We are committed to providing you with the best service and best products available in the market. This is our strength and we are dedicated to providing this service to all customers at all times. Our staff are friendly, knowledgeable and only too happy to talk to you about your needs.

Due to manufacturing in house and importing high quality components, they can supply top quality products and NZ made fishing nets at competitive low prices.

Our nets range in design from shallow water use to deep water usage (300m depth or more).

Action Fishing Equipment Ltd and Action Fishing Sella Store list approx 1000 fishing related items every week.   

Click here to shop at Action Fishing Online